Hashtags. Hashtagging. I had NO clue what that was when I started seeing it on Twitter and Facebook. I joined Twitter early on and there was no hashtagging back then. Seemingly all of a sudden i am seeing it everywhere. I had to ASK what it was! (I feel so old.)
Here is the definition I found online:
A hashtag is a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content. Users create and use hashtags by placing the hash character (or number sign)
# in front of a word or unspaced phrase, either in the main text of a message or at the end. Searching for that hashtag will then present each message that has been tagged with it.
For example, on the photo-sharing service Instagram the hashtag #bluesky allows users to find images that have been tagged as containing the sky, and #cannes2014 is a popular tag for images from the 2014 Cannes Film Festival. Hashtags can be used to collect public opinion on events and ideas at the local, corporate, or world level. For example, searching Twitter for #worldcup2014 returns many tweets from individuals around the globe about the 2014 FIFA World Cup.
Hashtags have been used for social activism. The Twitter hashtags #notallmen and #yesallwomen were used to debate misogyny after the 2014 Isla Vista killings; while the #illridewithyou hashtag was created to tag messages of support for Australian Muslims using public transport after the 2014 Sydney hostage crisis.
Because of its widespread use, hashtag was added to the Oxford English Dictionary in June 2014. The term hashtag can also refer to the hash symbol itself when used in the context of a hashtag.
When I FIRST started to hashtag, I did it wrong. LOL I had someone correct me! Since then, I have seen the power of a hastag. For instance on Instagram, someone started the hashtag #jameslottjr and now it has taken off. One of my TV show co hosts went to look me up and was impressed that I had my own hashtag.
I LOVE funny hashtags or IMAGINATIVE hastags. #imoldandmykneescrack #ivebeencalledworsebybetter BUT I also know a hashtag can bring you attention and help your business/brand! I have a hashtag that HAS taken off and I am pondering what to do next about it! On my summer TV show, ZOO Aftershow on Afterbuzztv, my co hosts Cameron Louis,Jordana Morfin and I were talking about the show and I had read the book and I mentioned that there are no monkeys on the TV show yet. Where are they?? And the hashtag #watchthemonkeys was born. IT HAS TAKEN OFF!!! I am so surprised and delighted! The power of TV and words! Zoo has been renewed for a Season 2!! Stay tuned to the #watchthemonkeys brand, more to come….